Morrisons More Card: Winning Loyalty Scheme, or Another Morrisons Fail?

I’ve been using supermarket loyalty schemes for years now (as I’m sure you have too). The main ones being the Tesco Clubcard scheme and Nectar scheme as I use Tesco and Sainsbury’s regularly alongside my main shops at Aldi.

But I discovered recently that Morrisons also has a relatively new loyalty scheme. Now, I’m a fairly infrequent shopper at Morrisons and forgot they even ran a loyalty scheme – probably because their Morrisons Miles scheme from years ago was so pointless.

Anybody else remember that scheme? This was the supermarket loyalty scheme that only let you collect points on fuel. Yes, Really…

But the current scheme is called Morrisons More. So, how does the More Scheme stack up? Is it just as pointless as the previous versions, or is it genuine competition for Tesco’s Clubcard and the Nectar card scheme?

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What is the Morrisons More Card?

The More Card is the Morrisons loyalty card scheme – essentially it’s Morrisons’ answer to the Tesco Clubcard and Nectar Card Scheme. Now over the years, Morrisons has had a few different loyalty schemes and this is the latest iteration.

It was introduced in mid-2016 as a replacement to the Match and More price matching program, which was scrapped after just 12 months. This was no great surprise due to the complicated nature of the scheme. It tried to stand out against Tesco’s price match and the Asda Price Guarantee scheme by matching discounters Aldi and Lidl. The problem was the complicated nature of the scheme.

Instead of just giving you a nice money off coupon like Tesco did, with Match and More, customers had to spend at least £15 per visit to qualify. Then if your total shop was cheaper elsewhere you got points credited to your card to save up for a voucher.

So, you can see why they binned it in favour of More Points. So, let’s see how it works.

How Do Morrisons More Points Work?

As with most other store loyalty cards you can collect Morrisons More Points by spending in-store. Here’s a breakdown of how many points you can earn.

• 5 More Points per £1 spent in-store or online.
• 5 More Points per £1 spent in Morrisons cafes.
• Get 5 More Points for every 1 Litre of fuel you buy at Morrisons petrol stations
• You can earn extra More Points on selected products

Up until recently, you could actually get 25 More Points per £1 spent on Gift Cards instead of the standard 5 – but this was axed last September.

What Are Morrisons More Points Worth?

Once you hit 5,000 points you get a £5 More Voucher or Morrisons Fiver as it’s commonly known. Now I’m not particularly keen on the fact you can only spend in £5 voucher increments, as this is a bot restrictive.

But, the cashback rate of Morrisons points is pretty good as you get 5 points for every £1 you spend.

So, with 5,000 points equalling £5 that means 1 point equals 1p.

So, you’re getting 5p back in points for every £1 spend – 5% cashback.

This is way better than Tesco Clubcard points 1% and the Sainsbury’s Nectar points (a pitiful 0.5%).

How to Spend Morrisons Points

One of the drawbacks of the Morrisons Loyalty scheme is the limited options to spend them. You literally just get a voucher for £5 off in-store so there’s no way of boosting them like you can with Clubcard points. The terms and conditions mention that you can spend More Points with Morrisons and their “promotional partners”. However, I can’t find a list of promotional partners anywhere on their website, so I guess Morrisons is your lot!

However, that being said, the standard points rate of 5% is that good I don’t think they really need to offer a boost option. Essentially, you’re getting a 5% discount every time you shop there, so as far as loyalty schemes go, it’s probably one of the better ones.

One point to note though is that you can only use a More voucher once and no change will be given. This means you need to spend over £5 when you use a voucher to get the full value of it.

Baby and More Scheme

The Baby and More Scheme give you first look at the Morrisons Baby events, details of offers and extra More Points when you shop for your baby.

More for Students

The More for Students scheme is a club created for University Students who also have a More Card. The scheme gives you access to student-only offers throughout the year, along with extra discounts, extra More points promotions, competitions and free products.

Morrisons periodically runs promotions for sign up to this scheme too. The last one was last year when students got 5000 More Points for signing up for the More for Students scheme.

To sign up for the More for Students scheme you’ll need a valid student ac.uk email address. You can register with your preferred personal email address, but you’ll just need your ac.uk address for the verification process.

Christmas Savers Program

With the Christmas Savers Scheme, you buy digital saver stamps throughout the year and get a bonus top up from Morrisons. Andy Webb at Be Clever with Your Cash shared a handy little hack for the scheme last year.

To take advantage of the Christmas Savers Program you have to be a Morrisons More Card holder.

You can save Christmas Savers vouchers until 31st October 2019 – the top-ups are:

• £1 top-up when you spend £49
• £3 top-up when you spend £97
• £4 top-up when you spend £146
• £6 top-up when you spend £194

You can then redeem your vouchers between 6th November and 31st December 2019. However, there’s a big clause to be aware of in the small print.

“Any Christmas Savers vouchers not redeemed by 31st December 2019 will expire and will no longer be valid”

I’m actually quite shocked at this clause, as a happy compromise surely would have surely to carry them over so you can spend them next Christmas.

The second clause you need to watch out for is this one:

“Christmas Savers Vouchers must be used in a transaction that is equal to or more than the value of the voucher (not including excluded items as set out in Clause 3 below). No change will be given for Christmas Savers vouchers. For example, a voucher for £25 must be used in a transaction of £25 or more.”

Personally, I’d steer well clear because of these shocking clauses. It’s just not worth the effort and risk that you may lose out for the sake of a few quid.

However, if you’ve already started saving, don’t worry, you can opt-out before 31st October. Any stamps you’ve saved will be transferred to your More Card as points (but you’ll lose any top-up bonuses).

Morrisons More App

The Morrisons More App is relatively new but works along the same lines as the New Nectar app. You see personalised offers within the app as you would on a cashback app. This handy video gives you a short demo.

You can also scan your More card at the till using your phone if you don’t want to carry yet another store card around with you.

There are also a few other nice features in the app such as:

• A section where you can create your weekly shopping lists
• Information on the Morrisons Christmas Savers program
• A “find my nearest store section” where you can opt to just use your location using your phone GPS

The in-app Morrisons store locator tool is pretty useful.

You can get the Morrisons More App on Google Play or iTunes

Registering for a Morrisons More Card

To sign up for a More Card you need to be aged 16 or over and need a valid email address to set up an online account. Registration is easy and you can just register on the website.

Just a quick note on this. If you’ve previously used Morrisons online your email will still be linked (providing you used the same one).

If not, you can just register online and request a card to be sent to you in the post. Or, if you’ve picked up a temporary card in-store, you can register using that and transfer over any More Points you’ve already earned.

More Terms and Conditions to Be Aware of

You can’t receive Morrisons More Points on the following:

• Single use carrier bags
• Cash back
• Fireworks
• Lottery tickets
• Online games and instant tickets
• Tobacco and Tobacco related products
• Prescription medicines and pharmacy services
• Infant milk or formula
• Mobile phone cards
• Mobile phone vouchers
• E-top ups
• Bonus stamps
• Saver Stamps
• Photo Processing
• Car Park tickets
• Dry Cleaning
• Online Delivery charges
• Vending machines

You also can’t use More Vouchers to buy any of the items above either.

Claiming More Points

• If you don’t have your card with you when you do your shopping, you can claim your More Points. You just have to take your receipt to a Customer Service Desk in-store within 30 days.
• More Vouchers are valid for 56 weeks from the date you earn 5,000 points. So, make sure you use them as soon as possible.

Closing Thoughts

Surprisingly (sorry Morrisons if I’m being a bit harsh), the More Points Scheme is actually pretty good when all said and done. I’m just very impressed with the 5% rate you get – no other supermarket store card can touch it.

It falls short on the Christmas Savers scheme though. I highly recommend you don’t take part in this. The shocking terms and conditions make it simply not worth the effort.

Do you collect Morrisons More points? What do you think about the loyalty scheme? I’d love to hear your thoughts in the comments below. As always, thanks for reading!